Free E-book: Scaling your Circularity Strategy through the UDS Alternative Digital Product Passport Approach
Effective compliance does mean customers are increasingly practising mindful shopping and community building that privileges durability, repair and circularity as “common sense” over “consumption-as-usual”.
At Uninhibited Development Solutions, we are supporting fashion brands to build community-first approaches that integrates the “missing piece” of building environmental policy and action’s social licence through sustainability through our “Alternative Digital Product Passport” partnership strategy.
The “Scaling your Circularity Strategy through the UDS Alternative Digital Product Passport” Strategy, goes through why your circularity strategy cannot just rely on customers independently making use of the Digital Product Passport. Instead, your strategy NEEDS to:
Alleviate your stress, and build a community engagement strategy to look forward to that makes compliance less soul-sucking for you.
Work beyond your under-resourced, under-funded team for community engagement through a partnership model for engagement with historically under-engaged stakeholders.
Mapping alternative community, indigenous and creative “suppliers” that can educate and engage historically under-engaged stakeholders to compliment your 2027 Digital Product Passport roll-out through culturally-informed activations for consumer behaviour change on your fashion brand’s behalf.
Make sustainability a lot less dry and boring by learning from Red Bull’s approach to creative engagement strategies with marginalised stakeholders.
Provide creative and educational experiences for customers to learn in real-time about your circularity initiatives through fun, creative and conversational approaches.
